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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 22135
Article Published : 8686
Total Authors : 22851
Total Reviewer : 819
Total Countries : 160
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Published Paper Details
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| Paper Title: | Study of Customer Relationship Management in Magazine |
| Authors Name: | Ankush Rana , Angela Dang , Dr. Sanjoy Roy |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189407
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| Published Paper Id: | IJRTI2403096 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | The research project delves into the dynamics of promotional strategies in the magazine industry, highlighting the critical role they play in sales generation amidst stiff market competition. Findings reveal that while promotional schemes effectively drive subscription sales, issues such as poor after-sales service and ideological perceptions hinder customer retention. Recommendations emphasize the need for innovative promotional schemes, improved customer service, and content refinement to enhance market share and customer satisfaction. The study underscores the significance of understanding consumer preferences and implementing proactive measures to sustain growth and leadership in the print media magazine industry. |
| Keywords: | Magazine, customer, advertising |
| Cite Article: | "Study of Customer Relationship Management in Magazine", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.9, Issue 3, page no.691 - 701, March-2024, Available :http://www.ijrti.org/papers/IJRTI2403096.pdf |
| Downloads: | 000205231 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2403096
Registration ID:189407
Published In: Volume 9 Issue 3, March-2024
DOI (Digital Object Identifier):
Page No: 691 - 701 Country: New Delhi, Delhi, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2403096 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2403096 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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