Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Branding Strategies play a vital role in the success of E-Commerce fashion brands. The core aim of the study is to understand the role played by strategies in E-Commerce fashion brands and the change that strategies have brought to the brands after application. It also aims to analyse and validate the survey and bring to light the contribution of strategies and the vital role played for the success of the brands. This study also highlights some of the best strategies which have changed the entire image of fashion brands from customer point of view. The results of the research are expected to show the strategic brand management process of various E- Commerce brands. The researcher considered 5 categories: clothing, lingerie, lifestyle & home products, accessories and cosmetics. The results concluded that Strategic Management in branding is the key to reach more and more consumers effectively and quicker. A Brand with unique strategies can position itself faster in the market with a good business value.
"Market Entry and Brand Positioning Strategies for E-Commerce Fashion Brands", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 7, page no.326 - 331, July-2024, Available :http://www.ijrti.org/papers/IJRTI2407037.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator