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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | Building Bridges through Digital Entrepreneurship: Exploring the Potential of social media for Women-Owned Businesses and Community Growth |
| Authors Name: | Aboli Niphadkar , Dr. Rachna Chaturvedi , Ajay Kumar Mishra |
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IJRTI_205237
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| Published Paper Id: | IJRTI2408047 |
| Published In: | Volume 9 Issue 8, August-2024 |
| DOI: | |
| Abstract: | The utilization of digital technology and internet-based tools has resulted in a decline in the circulation of traditional media, such as television, radio, newspapers, and magazines. The adoption of Web 2.0 for accessing real-time information has given rise to an interconnected global infrastructure. Within this networked environment, e- commerce and mobile commerce platforms have gained prominence, employing various strategies that hinge on a user-centric and interconnected technological approach. Consequently, the Internet and the World Wide Web have facilitated the emergence of a new form of media. In recent decades, marketers have recognized the potential of the Internet as a vital communication hub and a tool for staying informed about ongoing conversations. Strategic marketing plans are developed by initially analyzing customer preferences and expectations, followed by an internal assessment of the brand's core values to identify areas where the business can provide value. Much attention has been directed toward comprehending the role of social media platforms like Facebook and Instagram in the financial success of female entrepreneurs worldwide. This type of progress fosters the growth of a new wave of digital entrepreneurial culture, enabling women to transition from a state of technological underdevelopment to one of technological proficiency. This is achieved by empowering women to leverage online and social media resources to establish successful careers and contribute to economic growth within their communities. Women-owned enterprises, both formal and informal, have been observed to utilize social media platforms to expand their communities, maintain communication with existing and prospective customers, and obtain real-time feedback on their products and services. |
| Keywords: | Building Bridges through Digital Entrepreneurship: Exploring the Potential of social media for Women-Owned Businesses and Community Growth |
| Cite Article: | "Building Bridges through Digital Entrepreneurship: Exploring the Potential of social media for Women-Owned Businesses and Community Growth", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 8, page no.326-344, August-2024, Available :http://www.ijrti.org/papers/IJRTI2408047.pdf |
| Downloads: | 000228 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2408047
Registration ID:205237
Published In: Volume 9 Issue 8, August-2024
DOI (Digital Object Identifier):
Page No: 326-344 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2408047 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2408047 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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