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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2025
Volume 10 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 107
Article Submitted : 13631
Article Published : 6402
Total Authors : 16956
Total Reviewer : 634
Total Countries : 116
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| Paper Title: | CONSUMER PREFERENCES REGARDING ONLINE GROCERY SHOPPING AND TRADITIONAL GROCERY SHOPPING IN KOLKATA |
| Authors Name: | Titli Saha |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_200820
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| Published Paper Id: | IJRTI2502079 |
| Published In: | Volume 10 Issue 2, February-2025 |
| DOI: | |
| Abstract: | The rapid expansion of e-commerce has transformed consumer shopping behavior, particularly in the grocery retail sector. This study explores the factors influencing consumer preferences between online grocery shopping and traditional grocery shopping in Kolkata. Data was collected through a structured questionnaire from 100 respondents, examining key factors such as convenience, product availability, pricing, and delivery services. The findings indicate that online grocery shopping is gaining traction due to its ease of access, time-saving benefits, and attractive discounts. However, concerns over product quality, freshness, and delivery hygiene remain significant barriers. The study also highlights the impact of the COVID-19 pandemic in accelerating the shift towards online grocery platforms like BigBasket, BlinkIt, and JioMart. The insights from this research provide valuable implications for online retailers to enhance their services and address consumer concerns, ensuring long-term market sustainability. |
| Keywords: | Online grocery shopping, traditional retail, consumer preferences, e-commerce, Kolkata, digital retail, BigBasket, BlinkIt, JioMart, COVID-19 impact, shopping behavior, product quality, convenience, customer satisfaction. |
| Cite Article: | "CONSUMER PREFERENCES REGARDING ONLINE GROCERY SHOPPING AND TRADITIONAL GROCERY SHOPPING IN KOLKATA", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 2, page no.a780-a785, February-2025, Available :http://www.ijrti.org/papers/IJRTI2502079.pdf |
| Downloads: | 00085 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2502079
Registration ID:200820
Published In: Volume 10 Issue 2, February-2025
DOI (Digital Object Identifier):
Page No: a780-a785 Country: NAGPUR, MAHARASHTRA, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2502079 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2502079 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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