Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Adware, a pervasive form of malicious software, represents a growing threat to user privacy due to its widespread distribution and evolving techniques. It often comes bundled with free applications or through deceptive online practices, infiltrating devices unnoticed. Once installed, adware monitors user behavior, collects sensitive information, and delivers intrusive advertisements. This dual impact—constant surveillance and aggressive marketing—makes adware a significant privacy concern, as it exploits user data for financial gain while disrupting the overall digital experience. While often dismissed as a mere annoyance, adware increasingly leverages sophisticated tactics to collect sensitive data and exploit it for financial gain. This paper explores the mechanics of adware, its implications for user privacy, and the measures required to counter its impact. By analyzing its evolution, real-world case studies, and preventive strategies, this research highlights the urgent need for comprehensive awareness and advanced detection mechanisms.
Keywords:
Adware, cyber threats, malware, cyber attacks
Cite Article:
"Adware and User Privacy: A Threat Hiding in Plain Sight", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 2, page no.a879-a887, February-2025, Available :http://www.ijrti.org/papers/IJRTI2502092.pdf
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00087
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator