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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21604
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Total Authors : 22438
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| Paper Title: | Impact of social media marketing in boosting sales of small businesses |
| Authors Name: | Shariq quraishi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_201671
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| Published Paper Id: | IJRTI2503176 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | Purpose: This study explores the impact of social media marketing (SMM) on the sales and profitability of small businesses. It aims to provide practical insights into how small business owners can maximize their social media efforts by identifying key strategies, challenges, and emerging trends. Methodology: This sectoral research is descriptive and exploratory in nature. A questionnaire survey was conducted among customers via social platforms for data collection. Around 200 people were approached to get the questionnaire filled but only 171 responses were achieved. Secondary sources such as research papers published in reputed peer reviewed journals were sourced to review the literature. Finding: The study reveals that social media marketing significantly enhances brand visibility, customer engagement, and sales conversions for small businesses. Platforms like Instagram and Facebook were found to be the most effective in driving sales. Despite challenges such as algorithm changes and content creation difficulties, businesses that adopt a strategic social media approach experience higher growth and improved market presence. Research limitation: The study is limited by its sample size, focusing primarily on consumer-facing small businesses. Additionally, the cross-sectional nature of the research may not capture long-term trends in social media marketing. Future studies could explore industry-specific social media strategies and the impact of newer platforms like LinkedIn. Originality: This study offers a unique viewpoint using statistical analysis to investigate the precise ways in which social media marketing impacts the profitability of small businesses. In addition, the study incorporates current market insights and expert comments, which provide small firms with fresh approaches and best practices in a quickly changing digital environment. |
| Keywords: | Social Media Marketing (SMM), Small Business Success , Brand Visibility, Consumer Engagement ,Conversion Rates, Digital Marketing Strategy, Social Media Platforms, Instagram, Facebook, Twitter ,Sales Growth |
| Cite Article: | "Impact of social media marketing in boosting sales of small businesses", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b508-b515, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503176.pdf |
| Downloads: | 000637 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2503176
Registration ID:201671
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b508-b515 Country: Varanasi, Uttar pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503176 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503176 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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