Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
strategic marketing and branding efforts. This paper explores the critical elements of effective branding, including consistency, authenticity, differentiation, and emotional connection. It also outlines key marketing strategies such as content marketing, social media engagement, personalization, influencer collaborations, storytelling, and purpose-driven branding. As technology continues to reshape consumer interactions, brands must remain agile and customer-focused to foster lasting relationships. The future of branding lies in innovation and genuine connection, ensuring that businesses not only capture attention but also build trust and loyalty in a crowded world.
In today’s fast-paced digital landscape, businesses face an ongoing challenge: standing out in a crowded market while building meaningful connections with consumers. Effective marketing and branding strategies are essential to achieving this goal, as they help create trust, loyalty, and emotional resonance with the target audience.
"MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.c133-c136, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503224.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator