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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21686
Article Published : 8549
Total Authors : 22487
Total Reviewer : 811
Total Countries : 159
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Published Paper Details
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| Paper Title: | Challenges Faced by Emerging OTA Industry |
| Authors Name: | Mohit Gupta |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_203342
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| Published Paper Id: | IJRTI2505024 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | https://doi.org/10.56975/ijrti.v10i5.203342 |
| Abstract: | The COVID-19 pandemic precipitated a seismic shift in global travel, compelling Online Travel Agencies (OTAs) to navigate a rapidly changing landscape defined by heightened safety expectations, intensified competition, and novel fraud risks. This study investigates two under-examined threats—coercive "taxi mafias" and fraudulent hotels or guides—and their impact on OTA performance, customer trust, and overall traveler satisfaction. Drawing on a survey of 157 Indian OTA users and a comprehensive review of recent academic and industry reports, we find that over 50% of respondents alter their booking behavior due to awareness of scams, nearly 74% report that fraudulent accommodations sharply erode their confidence, and approximately 62% express greater trust in platforms employing AI-driven fraud detection. Female and frequent OTA users report significantly higher experiences of overcharging and hostile behavior (p < .05). Despite strong overall platform loyalty, gaps in emergency support and transparency persist, particularly among women and lower-income travelers. We conclude that rigorous partner vetting, transparent pricing, 24/7 multilingual assistance, and advanced cybersecurity measures are essential for OTAs to rebuild trust and maintain market competitiveness in the post-pandemic era. |
| Keywords: | Online Travel Agencies; COVID-19; taxi mafias; fraudulent accommodations; customer trust; AI fraud detection; operational efficiency; traveler safety; post-pandemic travel behavior; India. |
| Cite Article: | "Challenges Faced by Emerging OTA Industry", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.a221-a241, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505024.pdf |
| Downloads: | 000473 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2505024
Registration ID:203342
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v10i5.203342
Page No: a221-a241 Country: New Delhi, Delhi, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505024 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505024 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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