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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: Global and Indigenous Aesthetics in Anandabhadram: A Transcultural Cinematic Experience
Authors Name: ARUVI M G , Dr. N BHUVANA
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IJRTI_203019
Published Paper Id: IJRTI2505027
Published In: Volume 10 Issue 5, May-2025
DOI:
Abstract: This paper explores the rich blend of global and regional styles in the Malayalam film Anandabhadram (2005), directed by Santosh Sivan. The film has its roots firmly planted in Kerala's art traditions and folklore but derives stimuli from foreign film practices as well, making it one which is transcultural in nature with its own visual and narrative style. The analysis explores that by using regional mythology, temple mural paintings, and ritualistic performances in conjunction with Gothic horror and fantasy, Anandabhadram effectively treads the middle ground between traditional storytelling and international cinematic language. The paper discusses the fusion by not only rewriting indigenous aesthetics for a modern audience but also presenting a new context to visual storytelling in fantasy and horror films beyond the confines of Eurocentric paradigms. The paper draws on theories of transculturality (Wolfgang Welsch), hybridity and the Third Space (Homi Bhabha), and visual culture (W. J. T. Mitchell) to examine the visual and narrative strategies of the film that represent cultural hybridity. The study contends that Anandabhadram builds a 'third space’ of cinema that operates beyond the binarism of culture, developing a dialogic interaction between the global and the local.
Keywords: Cinematic storytelling, Eurocentric paradigms, Folklore, Gothic, Horror, Hybridity, Indigenous art forms, Mythology, Third space, Transculturality
Cite Article: "Global and Indigenous Aesthetics in Anandabhadram: A Transcultural Cinematic Experience", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.a274-a277, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505027.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2505027
Registration ID:203019
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier):
Page No: a274-a277
Country: KOLLAM, KERALA, India
Research Area: Social Science and Humanities 
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505027
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505027
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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