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This study explores investors perception towards online trading with reference to Wealth Investments, a franchise partner of Motilal Oswal. The research aims to understand the key factors that drive investor preferences, satisfaction levels, and risk management behavior in the context of digital trading platforms. A descriptive research design was adopted, with primary data collected from 213 respondents using structured questionnaires. The findings reveal that most investors are the age group between 25–35 Years . The study uses non-parametric tools to to analyze the data and identify significant relationships. The study provides meaningful insights for stock broking firms, and regulators to enhance user experience, promote investor education, and strengthen the safety and reliability of online trading systems in India.
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"A Study On Investors Perception Towards Online Trading With Reference To Wealth Investments", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.a472-a480, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505049.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator