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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21686
Article Published : 8549
Total Authors : 22487
Total Reviewer : 811
Total Countries : 159
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| Paper Title: | The Integration of Artificial Intelligence in Advertising: An Empirical Analysis of Its Impact on Marketing Strategies |
| Authors Name: | Dr.Rakhi M R , Dr. C. Sharmila Rao , Dr. Jayati Gupta |
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IJRTI_203499
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| Published Paper Id: | IJRTI2505066 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | |
| Abstract: | Artificial Intelligence (AI) has increasingly become a transformative force in the advertising industry, altering traditional marketing paradigms and enabling brands to adopt more precise, data-driven strategies. This paper empirically investigates the impact of AI integration on marketing practices, using secondary data sources to assess how AI tools such as machine learning, natural language processing, and predictive analytics influence customer engagement, personalization, and advertising ROI. The study analyzes recent trends and metrics from global advertising markets and evaluates AI’s role in reshaping the marketing landscape. The findings reveal that AI-enabled advertising significantly improves targeting accuracy, customer insights, and campaign performance, offering strategic advantages for firms. This research contributes to the commerce literature by bridging the gap between technological innovation and consumer behavior, providing insights for academicians and practitioners alike. |
| Keywords: | AI, marketing, advertising, targeted customers |
| Cite Article: | "The Integration of Artificial Intelligence in Advertising: An Empirical Analysis of Its Impact on Marketing Strategies", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.a571-a577, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505066.pdf |
| Downloads: | 000521 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2505066
Registration ID:203499
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier):
Page No: a571-a577 Country: Lalbagh, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505066 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505066 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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