Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research aims to explore the role of digital banking in promoting financial inclusion in rural areas of Andhra Pradesh, India. Despite significant strides in financial inclusion, rural populations still face barriers in accessing traditional banking services due to geographical constraints, lack of financial literacy, and insufficient infrastructure. Digital banking offers a potential solution to overcome these challenges by providing easier access to financial services such as savings, loans, insurance, and remittances through mobile devices and internet connectivity. This study investigates the adoption, impact, and challenges of digital banking services in rural Andhra Pradesh, considering factors such as technological accessibility, digital literacy, socio-economic barriers, and the role of government policies. Through a mixed-methods approach that includes surveys, interviews with stakeholders, and data analysis, the study assesses the effectiveness of digital banking in enhancing financial inclusion and its potential to reduce poverty and improve economic outcomes in rural communities.
Keywords:
Financial Inclusion, Digital Banking, Rural, Banking Adoption, Andhra Pradesh
Cite Article:
"EXPLORING THE ROLE OF DIGITAL BANKING IN ENHANCING FINANCIAL INCLUSION IN RURAL ANDHRA PRADESH", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.b263-b278, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505133.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator