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This research paper explores the critical role that investment banks play in the Initial Public Offering (IPO) process, focusing on the pricing and post-listing performance of companies in the Fast-Moving Consumer Goods (FMCG) sector in India. Given the rising investor interest and sectoral growth, FMCG IPOs provide a relevant context for examining how investment banks influence the pricing strategy, valuation methodology, and eventual market performance. The study investigates various aspects of investment banking involvement, including valuation techniques, book building, underwriting, and stakeholder balance. Through quantitative analysis of selected FMCG IPOs in India over the past decade, this study aims to determine the relationship between IPO pricing strategies adopted by investment banks and the listing day as well as long-term performance of these stocks. The findings will offer insights for issuers, investors, and financial advisors, shedding light on the effectiveness and challenges of IPO pricing mechanisms in the context of one of India’s most dynamic sectors.
"Analysing the Role of Investment Banks in IPO Pricing and Post-IPO Performance: A Study of the FMCG Sector", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.c100-c118, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505211.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator