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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: October 2025
Volume 10 | Issue 10
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 113
Article Submitted : 18032
Article Published : 7746
Total Authors : 20484
Total Reviewer : 747
Total Countries : 140
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| Paper Title: | The Influence Of Digital Food Trends On Eating Habits: An Instagram Perspective |
| Authors Name: | Dr. A Thiruchelvi , Farhaan Omar , Hari Raam M D |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_203428
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| Published Paper Id: | IJRTI2505306 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | |
| Abstract: | This study examines the influence of digital food trends on eating habits, focusing specifically on the role of Instagram as a driver of dietary behaviors. Utilizing a structured questionnaire, data were collected from a diverse sample of participants regarding their engagement with food-related content, trust in influencer recommendations, and changes in eating habits attributed to Instagram trends. The findings reveal that visually appealing food posts and popular trends on Instagram significantly shape participants’ food choices, with many reporting increased experimentation with trendy foods and a greater likelihood of trying aesthetically pleasing dishes. Notably, the perceived credibility of influencers and the number of likes or comments on posts further amplify these effects. The study underscores the pervasive impact of digital food trends on modern eating behaviors, highlighting Instagram as a powerful platform in shaping dietary preferences and social eating norms. |
| Keywords: | Instagram, food trends, digital marketing, influencer credibility, eating behavior, dietary habits |
| Cite Article: | "The Influence Of Digital Food Trends On Eating Habits: An Instagram Perspective", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.d42-d46, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505306.pdf |
| Downloads: | 000255 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2505306
Registration ID:203428
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier):
Page No: d42-d46 Country: Chennai, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505306 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505306 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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