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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 114
Article Submitted : 18414
Article Published : 7822
Total Authors : 20662
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| Paper Title: | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES |
| Authors Name: | Ritik Katiyar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_204737
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| Published Paper Id: | IJRTI2506101 |
| Published In: | Volume 10 Issue 6, June-2025 |
| DOI: | |
| Abstract: | This research paper explores how Artificial Intelligence (AI) is changing how consumers behave and how businesses do marketing. It shows that AI helps in making marketing more personal, faster, and more accurate. It also changes how customers make buying decisions. The study uses a mixed-method approach, including a structured questionnaire from over 200 people. The findings show that AI tools like chatbots, product recommendations, and voice assistants are influencing what customers choose to buy. At the same time, it shows that many people are concerned about data privacy and lack of human touch. This study concludes that AI has both benefits and challenges, and businesses need to use it carefully to gain trust and improve customer experience. |
| Keywords: | Artificial Intelligence, Consumer Behavior, Marketing Strategies, Personalization, Data Privacy |
| Cite Article: | "THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 6, page no.b1-b3, June-2025, Available :http://www.ijrti.org/papers/IJRTI2506101.pdf |
| Downloads: | 000311 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2506101
Registration ID:204737
Published In: Volume 10 Issue 6, June-2025
DOI (Digital Object Identifier):
Page No: b1-b3 Country: Kanpur Nagar, Uttar Pradesh, India Research Area: Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2506101 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2506101 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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