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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: November 2025
Volume 10 | Issue 11
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 114
Article Submitted : 18499
Article Published : 7841
Total Authors : 20714
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| Paper Title: | A Study of Nutritional Labelling Impact on Consumer Preferences: |
| Authors Name: | Sushant Bajaj |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_204811
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| Published Paper Id: | IJRTI2507089 |
| Published In: | Volume 10 Issue 7, July-2025 |
| DOI: | |
| Abstract: | In recent years, there has been an evident shift in consumer preferences towards healthier and more nutritious food choices, typically portrayed as good for one's well-being. However, certain hidden ingredients within these products can possibly be detrimental to the health of customers. This study intends to explore the influence of front-of-pack labelling and the resulting information asymmetry on consumer preferences. The major purpose is to show that inadequate nutritional information greatly affects consumer decisions, perhaps leading to the unintentional ingestion of products considered 'healthy' or 'nutritious,' which may include hazardous ingredients not appropriately highlighted by producers. The research underlines the crucial function of clear and accurate food labelling in helping consumers make informed and smart choices. By investigating frequent misleading tactics on food labels and their effects on customer confidence, this research tries to offer practical insights for supporting healthier consumer decisions and enhancing public nutritional awareness in India. |
| Keywords: | Consumer awareness, FSSAI, Nutritional labelling, Consumer behaviour, Changing trends |
| Cite Article: | "A Study of Nutritional Labelling Impact on Consumer Preferences:", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 7, page no.a821-a833, July-2025, Available :http://www.ijrti.org/papers/IJRTI2507089.pdf |
| Downloads: | 000212 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2507089
Registration ID:204811
Published In: Volume 10 Issue 7, July-2025
DOI (Digital Object Identifier):
Page No: a821-a833 Country: Meerut, Uttar Pradesh, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2507089 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2507089 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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