Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
As the marketing research domain is increasing, getting a richer and deeper understanding of consumer behavior is becoming increasingly relevant. One such area of marketing research is consumer ethics and how it is displayed in a marketing scenario through consumer actions. This paper discusses the multiple dimensions of marketing ethics and the ways in which consumer display their ethical behavior in the market. It sheds light on different aspects of consumer ethic and ethical consumer behavior to provide more insight and add knowledge to the existing body of literature by reviewing multiple research papers and summarizing them here. This paper not only provides newer insights but also can be used as the base for further research on ethical consumer behavior.
"Dimensions of Ethical Consumer Behavior", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 7, page no.b82-b87, July-2025, Available :http://www.ijrti.org/papers/IJRTI2507111.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator