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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Volume Published : 11
Issue Published : 118
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| Paper Title: | Customer-Centric Product Strategy in Enterprise B2B Markets |
| Authors Name: | Naveen Saikrishna Puppala |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205400
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| Published Paper Id: | IJRTI2507113 |
| Published In: | Volume 10 Issue 7, July-2025 |
| DOI: | https://doi.org/10.56975/ijrti.v10i7.205400 |
| Abstract: | Increasingly the customer-centric product strategies have redefined the structuring of the enterprise involvement of B2B enterprises and value-making in the complicated business environments. This review explores strategic and functional aspects of customer-centricity in B2B product strategy, citing the constructs that are relevant and influential, namely integration of customer insight, cross-functional interaction, and alignment on strategy. Based on the 10-year research experience, it turns out that companies with some of the best customer analytics and customer insight management are usually performing better than the rivals in customer retention and growth measures. On the one hand, conceptual frameworks have consistently stressed the importance of customer value co-creation. On the other hand, it has proven difficult to consistently implement the idea of customer value co-creation because organizations retain silos, fragmented data, and misaligned incentive plans. Empirical evidence of certain elements of strategy also shows that they have a differentiated influence on the outcomes of performance. |
| Keywords: | Customer-centricity, Product strategy, B2B markets, Strategic alignment, Customer insights, Cross-functional collaboration, Enterprise innovation, Customer value, Retention, Revenue growth. |
| Cite Article: | "Customer-Centric Product Strategy in Enterprise B2B Markets", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 7, page no.b91-b94, July-2025, Available :http://www.ijrti.org/papers/IJRTI2507113.pdf |
| Downloads: | 000404 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2507113
Registration ID:205400
Published In: Volume 10 Issue 7, July-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v10i7.205400
Page No: b91-b94 Country: Chennai, Tamil Nadu, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2507113 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2507113 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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