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The transition to a circular economy (CE) has become a global imperative in addressing environmental degradation, unsustainable consumption, and waste generation. This study assesses the awareness, attitudes, and practices related to CE among college students using the Knowledge–Attitude–Practice (KAP) model. Conducted at Government College Malappuram in Kerala, India, the research employed a descriptive, cross-sectional survey design with a stratified random sample of 60 undergraduate and postgraduate students across Arts, Science, and Commerce disciplines. A structured questionnaire was used to collect data on students' knowledge of CE principles, their attitudes toward sustainability, their engagement in circular practices (such as recycling and reuse), and perceived barriers to sustainable behavior.Findings revealed a significant difference in awareness levels between undergraduate and postgraduate students, with postgraduates demonstrating higher CE knowledge. A strong positive correlation was observed between awareness and attitude, and a significant association was found between awareness and the frequency of circular practices. Despite adequate knowledge, several students reported infrastructural and motivational barriers that hinder the adoption of sustainable behaviors. The study underscores the importance of targeted awareness programs and institutional support to bridge the knowledge–practice gap. By providing micro-level insights, this research contributes to the design of behavior-focused sustainability interventions within higher education institutions.
Keywords:
Circular Economy, KAP Model, Sustainability, College Students, Environmental Awareness, Behavioral Practices
Cite Article:
"Assessing Circular Economy Awareness and Practices among College Students Using the KAP Model: A Micro-Level Study", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 7, page no.b178-b184, July-2025, Available :http://www.ijrti.org/papers/IJRTI2507127.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator