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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19446
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Total Authors : 21252
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| Paper Title: | The ethical implications and consumer protections against dark patterns in digital marketing: A comparative analysis of regulatory frameworks and psychological manipulation techniques |
| Authors Name: | Inchara R Y |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205624
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| Published Paper Id: | IJRTI2508027 |
| Published In: | Volume 10 Issue 8, August-2025 |
| DOI: | |
| Abstract: | Abstract- This paper explores the ethical implications and consumer protections related to dark patterns in digital marketing, manipulating user interfaces to mislead consumers into unintended actions. Dark patterns are defined as design choices exploiting cognitive biases, significantly challenging consumer autonomy and informed decision-making (Gray et al., 2018; Nunan & Di Domenico, 2019). Utilising a mixed-methods approach combining quantitative surveys and qualitative interviews, this study assesses consumer experiences and perceptions of dark patterns across various digital platforms. Additionally, it evaluates existing regulatory frameworks, including the General Data Protection Regulation (GDPR), to determine their effectiveness in addressing these deceptive practices (Tufekci, 2020). Findings indicate a pressing need for enhanced consumer protection measures and ethical marketing practices, underscoring the role of regulations in fostering trust and transparency in digital marketing. This research contributes to the expanding body of literature on digital ethics, offering actionable recommendations for policymakers and marketers navigating the complexities of consumer rights in the digital landscape. |
| Keywords: | : Dark Patterns, Digital Marketing, Consumer Manipulation, Psychological Manipulation, Consumer Protection, Ethical Marketing, User Autonomy, Regulatory Frameworks, Behavioural Economics |
| Cite Article: | "The ethical implications and consumer protections against dark patterns in digital marketing: A comparative analysis of regulatory frameworks and psychological manipulation techniques", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.a169-a176, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508027.pdf |
| Downloads: | 000759 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2508027
Registration ID:205624
Published In: Volume 10 Issue 8, August-2025
DOI (Digital Object Identifier):
Page No: a169-a176 Country: Davangere, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2508027 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2508027 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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