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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19456
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| Paper Title: | Marketing Narratives and Consumer Realities in the EV Sector: An Analytical Study of Post-Purchase Dissonance |
| Authors Name: | Inchara R Y |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205673
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| Published Paper Id: | IJRTI2508033 |
| Published In: | Volume 10 Issue 8, August-2025 |
| DOI: | |
| Abstract: | The increasing adoption of electric vehicles (EVs) is largely driven by strategic marketing narratives that emphasize environmental sustainability, economic efficiency, and technological advancement. However, the alignment between these promotional claims and actual consumer experience remains underexplored, particularly in emerging markets. This study investigates the presence and extent of post-purchase dissonance among EV consumers by critically examining the divergence between pre-purchase expectations shaped by marketing communication and real-world product experience. Using a structured survey distributed to EV owners across urban and semi-urban regions in India, the research employs both quantitative and qualitative analyses to assess consumer satisfaction across dimensions such as battery performance, charging infrastructure, maintenance costs, and after-sales service. The findings indicate a measurable gap in certain dimensions, notably in infrastructure and service expectations, contributing to moderate levels of cognitive dissonance post-purchase. This paper offers insights for marketers to recalibrate messaging strategies and ensure a more authentic alignment between brand promises and user realities, thereby enhancing consumer trust and long-term loyalty in the EV market. |
| Keywords: | Electric Vehicles (EVs), Expectation–Experience Gap, Consumer Perception, Customer Satisfaction, Sustainable Transportation, Charging Infrastructure |
| Cite Article: | "Marketing Narratives and Consumer Realities in the EV Sector: An Analytical Study of Post-Purchase Dissonance", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.a213-a218, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508033.pdf |
| Downloads: | 000730 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2508033
Registration ID:205673
Published In: Volume 10 Issue 8, August-2025
DOI (Digital Object Identifier):
Page No: a213-a218 Country: Davangere, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2508033 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2508033 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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