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Retail investors in India are increasingly active in the capital market, and understanding how their demographic backgrounds influence investment awareness has become essential. This study explores how factors such as age, gender, education, occupation, income, and investment experience affect the level of awareness about capital market products among investors in the Kalyana Karnataka Region. Using responses from 405 participants, investment awareness was measured through a structured questionnaire containing product-specific awareness items rated on a five-point Likert scale. A multivariate analytical approach (MANOVA) and independent t test, supported by appropriate univariate tests, was used to examine differences across demographic groups. The findings reveal that awareness levels differ meaningfully among investors, with education, income, and prior investment experience standing out as the most influential factors. These results show that demographic characteristics play a significant role in shaping how individuals understand various capital market instruments. The study’s insights are particularly valuable for policymakers, financial educators, and market institutions, as they highlight the importance of designing investor education initiatives that are tailored to the unique needs and backgrounds of diverse groups within the Kalyana Karnataka Region.
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"A Study on the Impact of Demographic Factors on Investment Awareness of Capital Market Investors in the Kalyana Karnataka Region", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 12, page no.a294-a301, December-2025, Available :http://www.ijrti.org/papers/IJRTI2512036.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator