Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Abstract
Art has always been a potent means for people to express themselves, reflecting social realities, cultural values, and collective identities. India boasts a flourishing artistic culture in addition to a rich and diverse cultural heritage. The discipline of art management sometimes referred to as arts administration or cultural management has developed into an interdisciplinary area that applies management concepts to the operations of creative and cultural institutions. The main objective of study is to assess the impact of marketing strategies on satisfaction outcomes of theatre organisations. Purposive Sampling is used for selecting theatre groups and managers based on their active participation in theatre and Stratified Sampling is used for categorizing audiences based on age, gender, education, and frequency of theatre attendance. Reliability of data was checked through Cronbach’s Alpha and Regression analysis was applied to check the hypotheses and result shows that Marketing strategies significantly influence satisfaction outcomes in Theatre organisations.
"Management in Performing Arts: With Reference To Theatre Organisations", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 12, page no.a423-a430, December-2025, Available :http://www.ijrti.org/papers/IJRTI2512052.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator