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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21318
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
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| Paper Title: | Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis |
| Authors Name: | Aaditya Mehta , Karishma Soni , Ayushi Gadodiya , Adarsh Jha , Diksha Kashyap |
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IJRTI_208901
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| Published Paper Id: | IJRTI2512151 |
| Published In: | Volume 10 Issue 12, December-2025 |
| DOI: | |
| Abstract: | This paper examines marketer readiness for AI governance, data protection regulations, and compliance challenges under frameworks such as the Digital Personal Data Protection Act (DPDPA), the General Data Protection Regulation (GDPR), and the California Privacy Rights Act (CPRA). It synthesizes regulatory analysis, organizational readiness findings, technical challenges, and strategic recommendations affecting marketing technology and campaign architecture. The study analyzes regulatory obligations, enforcement actions, biases in AI-driven marketing systems, consent-first campaign architecture, and the strategic transition toward privacy-centric marketing. The findings highlight significant governance gaps, limited technical preparedness, and emerging risks arising from AI adoption without adequate controls. The paper concludes with a structured compliance roadmap and implications for marketers, policymakers, and technology vendors. |
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| Cite Article: | "Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 12, page no.b419-b461, December-2025, Available :http://www.ijrti.org/papers/IJRTI2512151.pdf |
| Downloads: | 000131 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2512151
Registration ID:208901
Published In: Volume 10 Issue 12, December-2025
DOI (Digital Object Identifier):
Page No: b419-b461 Country: Jodhpur, Rajasthan, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2512151 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2512151 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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