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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21544
Article Published : 8519
Total Authors : 22414
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | A Review of the Role of Marketing in Recruitment and Talent Acquisition |
| Authors Name: | Rushikesh Anil Shinde , Ritika Gajanan Bali , Ganesh Gagan Rana , Aniket Shital Mahatole |
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| Author Reg. ID: |
IJRTI_209342
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| Published Paper Id: | IJRTI2601089 |
| Published In: | Volume 11 Issue 1, January-2026 |
| DOI: | |
| Abstract: | In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process. |
| Keywords: | : Recruitment marketing, branding, talent acquisition, talent brand, employer brand, content marketing |
| Cite Article: | "A Review of the Role of Marketing in Recruitment and Talent Acquisition ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a604-a612, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601089.pdf |
| Downloads: | 000108 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2601089
Registration ID:209342
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier):
Page No: a604-a612 Country: Aurangabad, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601089 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601089 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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