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Impact Factor : 8.14

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Paper Title: Intensity of Social Media Usage and Its Differential Impact on Family Values across Nuclear and Joint Families
Authors Name: Umanath Singh
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IJRTI_209337
Published Paper Id: IJRTI2601091
Published In: Volume 11 Issue 1, January-2026
DOI:
Abstract: The rapid expansion and normalisation of social media have profoundly reshaped patterns of communication, interaction, and value transmission within contemporary families. Digital platforms have become deeply embedded in everyday life, influencing not only individual behaviour but also collective family dynamics. Against this backdrop, the present study examines the intensity of social media usage and its differential impact on family values across nuclear and joint family structures, with specific reference to the Indian socio-cultural context. The study is based on primary data collected from 450 respondents, representing diverse family types, age groups, and family roles. The research analyses key dimensions, including the daily duration of social media use, family structure, respondents’ family roles, and preferred social media platforms. The findings indicate that moderate to high levels of social media usage are prevalent, with a substantial proportion of respondents spending one to four hours or more per day on various platforms. This high level of engagement reflects the growing centrality of social media in everyday routines and interpersonal interactions. The study reveals significant variations in the perceived impact of social media across family structures and individual roles. Nuclear families appear more susceptible to the influence of intensive social media use, often experiencing reduced face-to-face interaction, fragmented family time, and a gradual shift toward individualistic orientations. In contrast, joint families demonstrate relatively greater resilience to these effects, largely due to shared responsibilities, collective living arrangements, and sustained intergenerational interaction, which act as moderating influences on digital behaviour. Further, role-based analysis highlights differing perceptions among parents, youth, and students. Parents express greater concern about value erosion and reduced interpersonal communication, while younger members view social media as an integral part of socialisation and self-expression. Platform-specific usage patterns also suggest that communication-oriented platforms may reinforce family connectivity, whereas multi-platform engagement increases exposure to external value systems. Overall, the study contributes to the growing body of literature on digital media and family sociology by offering empirical evidence from an Indian context. It underscores the need to understand social media’s impact within specific family structures rather than as a uniform phenomenon. The findings provide valuable insights for policymakers, educators, and families, and emphasise the importance of balanced, mindful, and value-oriented social media engagement to sustain healthy family relationships in the digital age.
Keywords: Social media usage, family values, nuclear family, joint family, digital media, family communication
Cite Article: "Intensity of Social Media Usage and Its Differential Impact on Family Values across Nuclear and Joint Families", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a617-a624, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601091.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2601091
Registration ID:209337
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier):
Page No: a617-a624
Country: Ghaziabad, Uttar Pradesh, India
Research Area: Arts
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601091
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601091
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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