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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 22653
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| Paper Title: | A Study on Consumer’s Preference for Cash vs. Digital Payment |
| Authors Name: | J M Akshaya , Dr. M.D. Chinnu |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209748
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| Published Paper Id: | IJRTI2602049 |
| Published In: | Volume 11 Issue 2, February-2026 |
| DOI: | |
| Abstract: | Consumer payment preferences are undergoing a notable transition towards digital mode of payment, driven by convenience, speed, and ease of transaction. Despite this transition, cash continues to play important role, especially in certain demographic groups where digital infrastructure, internet connectivity, and access to banking services are limited. Cash is also widely used in informal sectors, including street vendors, small retail shops, local markets, and daily wage transactions, where transactions are typically low in value, also dominate among older consumers and populations with lower literacy, who may lack faith in or familiarity with digital payment technologies. This study aims to analyze and examine the consumer’s payment preference on availability of both modes of payment and role of cash payments in the future. |
| Keywords: | Consumer’s preference, Mode of payments, Cash payment, Digital payment, Convenience, Future, Transactions, Cashless economy. |
| Cite Article: | "A Study on Consumer’s Preference for Cash vs. Digital Payment", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a367-a377, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602049.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602049
Registration ID:209748
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: a367-a377 Country: kanniyakumari, TAMIL NADU, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602049 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602049 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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