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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 22211
Article Published : 8706
Total Authors : 22907
Total Reviewer : 820
Total Countries : 161
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| Paper Title: | The Use of Colour in Branding to Attract Customers |
| Authors Name: | Mr. Lucky Tyagi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209833
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| Published Paper Id: | IJRTI2602076 |
| Published In: | Volume 11 Issue 2, February-2026 |
| DOI: | |
| Abstract: | Color is not merely an aesthetic element in branding—it is a powerful psychological tool that influences consumer perception, emotion, and purchasing decisions. This research paper explores the multifaceted relationship between color psychology and brand identity, examining how strategic color selection enhances brand recognition and drives customer attraction. Through analysis of contemporary research, case studies of globally recognized brands, and empirical data, this paper demonstrates that approximately 85% of consumer purchasing decisions are influenced by color, with consistent color usage enhancing brand recognition by up to 80%. The study further explores cultural variations in color perception, the neurological basis of color psychology, and practical applications of color theory in retail and digital branding environments. This comprehensive examination reveals that successful brands leverage color psychology as a fundamental component of their marketing strategy, creating emotional connections with consumers and differentiating themselves in competitive markets. |
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| Cite Article: | "The Use of Colour in Branding to Attract Customers", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a571-a580, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602076.pdf |
| Downloads: | 000100 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602076
Registration ID:209833
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: a571-a580 Country: AMROHA, Uttar Pradesh, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602076 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602076 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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