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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 22653
Article Published : 8822
Total Authors : 23281
Total Reviewer : 825
Total Countries : 161
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| Paper Title: | Role of Environmental Awareness in Shaping Sustainable Food Choices among Urban Consumers in Indore |
| Authors Name: | AJAY KUSHWAH |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209944
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| Published Paper Id: | IJRTI2602095 |
| Published In: | Volume 11 Issue 2, February-2026 |
| DOI: | |
| Abstract: | The shift towards sustainable consumption has increasingly become central in urban food decision-making. This study explores how environmental awareness influences sustainable food choices among urban consumers in Indore, India. It integrates empirical analysis with theoretical insights to examine determinants of sustainable food preference, underlying behavioral drivers, and the moderating role of environmental consciousness. The research employs both primary survey data and secondary literature to analyze trends, challenges, and implications. Findings indicate that higher environmental awareness significantly predicts sustainable food choices, though barriers such as price sensitivity and lack of information still inhibit adoption. Policy recommendations and directions for future research are also discussed. |
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| Cite Article: | "Role of Environmental Awareness in Shaping Sustainable Food Choices among Urban Consumers in Indore", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a715-a718, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602095.pdf |
| Downloads: | 00091 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602095
Registration ID:209944
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: a715-a718 Country: Dhar, MP, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602095 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602095 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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