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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 22653
Article Published : 8822
Total Authors : 23281
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| Paper Title: | MATHEMATICAL MODELING IN MARKETING AND CONSUMER BEHAVIOR: A COMPREHENSIVE REVIEW OF TRENDS (2015–2025) |
| Authors Name: | Dr. P. SUMATHI , U.Hemapriya , M. DEEPALAKSHMI , R ASRAF SITHIKA , Z. Fahmeedha Nahaar |
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IJRTI_210016
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| Published Paper Id: | IJRTI2602118 |
| Published In: | Volume 11 Issue 2, March-2026 |
| DOI: | |
| Abstract: | This research synthesizes a decade of evolution in marketing science, detailing the shift from static econometric analysis to high-velocity predictive modeling between 2015 and 2025. As consumer interactions moved toward digital-first ecosystems, the implementation of stochastic processes, game theory, and deep learning emerged as the primary drivers of corporate strategy. This review evaluates the efficacy of these mathematical frameworks in mapping non-linear behavioral trajectories, optimizing real-time engagement, and balancing the demand for personalization with stringent data privacy mandates. By auditing the transition from aggregate market observations to individual-level behavioral simulations, the study offers a strategic roadmap for researchers navigating an increasingly algorithmic global marketplace. |
| Keywords: | Predictive Analytics, Customer Lifetime Value (CLV), Stochastic Modeling, Algorithmic Marketing |
| Cite Article: | "MATHEMATICAL MODELING IN MARKETING AND CONSUMER BEHAVIOR: A COMPREHENSIVE REVIEW OF TRENDS (2015–2025)", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.b151-b154, March-2026, Available :http://www.ijrti.org/papers/IJRTI2602118.pdf |
| Downloads: | 00087 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602118
Registration ID:210016
Published In: Volume 11 Issue 2, March-2026
DOI (Digital Object Identifier):
Page No: b151-b154 Country: ramanathapuram, Tamil Nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602118 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602118 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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