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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | IMPACT OF ESG PRACTICES ON FINANCIAL PERFORMANCE, INVESTMENT DECISIONS AND SUSTAINABILITY OF MSMES EVIDENCE FROM CUTTACK CITY, ODISHA |
| Authors Name: | Lt. (Dr.) Prabir Kumar Mohapatra , Mr. Gobinda Chandra Malik |
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IJRTI_210140
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| Published Paper Id: | IJRTI2602142 |
| Published In: | Volume 11 Issue 2, February-2026 |
| DOI: | https://doi.org/10.56975/ijrti.v11i2.210140 |
| Abstract: | The goal of the study is to ascertain how Environmental, Social, and Governance (ESG) practices affect the financial performance, investment choices, and sustainability of MSMEs in Cuttack City. ESG has emerged as a strategic tool that may influence both long-term sustainability and company success as stakeholders continue to place greater emphasis on running sustainable firms. The study used a mixed-methods approach, combining qualitative information from semi-structured interviews with quantitative data from a structured survey of MSME owners and managers. In order to assess the relationship between the degrees of ESG implementation and the key performance indicators of a company's profitability, investment potential, and operational resilience, statistical analysis—which includes regression and correlation techniques—is used. The results demonstrate that MSMEs who actively incorporate ESG principles into their operations exhibit improved financial performance, increased investor certainty, and improved adaptability to market and environmental issues. However, the factors—such as a lack of resources and ESG-related skills, as well as unclear regulations—present obstacles to a wider adoption. In order to encourage ESG adaptation in MSMEs through the development of urban economic sustainability, capacity-building interventions, strategically oriented policy, and stakeholder collaboration are required. |
| Keywords: | ESG practices, financial performance, investment decisions, sustainability, MSMEs, Cuttack City, sustainable business |
| Cite Article: | "IMPACT OF ESG PRACTICES ON FINANCIAL PERFORMANCE, INVESTMENT DECISIONS AND SUSTAINABILITY OF MSMES EVIDENCE FROM CUTTACK CITY, ODISHA", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.b338-b347, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602142.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602142
Registration ID:210140
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v11i2.210140
Page No: b338-b347 Country: Bhadrak, Odisha, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602142 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602142 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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