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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23421
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| Paper Title: | IMPACT OF SOCIAL MEDIA BRANDING ON SMALL BUSINESSES IN INDIA |
| Authors Name: | DEEPANKAR KUMAR , ISHA KUMAR |
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IJRTI_210482
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| Published Paper Id: | IJRTI2603053 |
| Published In: | Volume 11 Issue 3, March-2026 |
| DOI: | |
| Abstract: | Abstract The digital revolution has significantly changed how businesses market themselves, with social media becoming an essential tool for brand building, especially for small and micro enterprises with limited budgets. This study investigates the impact of social media branding on small businesses in the Maheshpur/Jammu region of Jammu & Kashmir, India.Using a descriptive research design, the authors collected data from 42 small businesses and 120 customers through structured questionnaires. The research examines how platforms like Instagram, Facebook, WhatsApp Business, and YouTube Shorts influence brand awareness, customer trust, and sales.Key Findings include:64% of businesses reported increased sales through social media.71% of customers place higher trust in brands with active social profiles.Instagram and WhatsApp Business are the dominant platforms for these businesses.Lack of digital literacy remains a significant barrier to effective branding.Study ObjectivesUnderstand how small businesses in the Jammu region use social media for promotion.Identify the most widely used and effective platforms.Study the effect of social media branding on customer trust and purchase intention.Examine if social media activity translates into measurable sales growth.Identify key challenges in implementing these strategies. |
| Keywords: | Social Media Branding Small Businesses Digital Marketing Brand Identity Consumer Trust Instagram WhatsApp Business India Jammu |
| Cite Article: | "IMPACT OF SOCIAL MEDIA BRANDING ON SMALL BUSINESSES IN INDIA", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.a425-a433, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603053.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2603053
Registration ID:210482
Published In: Volume 11 Issue 3, March-2026
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Page No: a425-a433 Country: jammu, jammu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2603053 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2603053 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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