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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23417
Article Published : 9054
Total Authors : 24024
Total Reviewer : 831
Total Countries : 162
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| Paper Title: | To Analyze the Effectiveness of SaaS-Based Social Media Marketing Strategies: A Study Using Leadversal for FlareFlow Wellness |
| Authors Name: | PALLALA VINEELA , Dr. T. Muthu Pandian |
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IJRTI_210272
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| Published Paper Id: | IJRTI2603061 |
| Published In: | Volume 11 Issue 3, March-2026 |
| DOI: | |
| Abstract: | The rapid growth of Software as a Service (SaaS) platform has significantly transformed the digital marketing landscape. Businesses increasingly rely on SaaS-based tools to automate, manage, and analyse their social media marketing strategies. This study aims to analyse the effectiveness of SaaS-based social media marketing strategies using the platform Leadversal for the promotion of wellness services offered by Flare Flow Wellness. The research evaluates how SaaS tools contribute to improving customer engagement, brand visibility, lead generation, and overall marketing performance. A combination of secondary data analysis and platform performance metrics was used to understand the impact of SaaS-driven marketing campaigns. The findings indicate that SaaS-based marketing tools enable businesses to optimize social media campaigns through automation, real-time analytics, and targeted audience engagement. The study concludes that SaaS platforms such as Leadversal play a vital role in enhancing digital marketing effectiveness for wellness service providers. |
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| Cite Article: | "To Analyze the Effectiveness of SaaS-Based Social Media Marketing Strategies: A Study Using Leadversal for FlareFlow Wellness", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.a493-a494, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603061.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2603061
Registration ID:210272
Published In: Volume 11 Issue 3, March-2026
DOI (Digital Object Identifier):
Page No: a493-a494 Country: Chennai, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2603061 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2603061 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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