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India is among the top nations to utilize online entertainment through social-media. According to the Global Digital Report Jan,2024, there were 751.5 million Internet users in India. Eating habits are largely influenced by cultural practices, social media, personal preferences and socioeconomic status. In the early stages of college life, students drastically change their eating habits and lifestyle. The growing influence of social media leads to unhealthy choices in eating habits. Objectives of the study are i) To find out the dietary habit of college students at present ; ii) To find out the dietary habit of college students with respect to social media ; iii) To compare the dietary habit between present status and as influenced by social media ; iv) To analyse the impact of consuming social media influenced food on their health. In terms of resources and techniques, the questionnaire for the research purpose was written out on a google form. An anonymous survey was taken by 25 college students who do not live at home with their families. Secondary data is collected from books, journals & online resources. Various reports & govt. statistics are used. Findings are reached after analysing the data. It is found that 60% of participants usually eat homemade healthy food & 53.3% students are included new food in their daily diet after influenced by social media. With the constant growth of social media and its increasing effects, it is important to understand how social media affects eating disorders. The relationship between blog or social media viewing and unhealthy eating habits of college students in West Bengal has not been studied yet. Therefore, this study investigates the effect of social media on food consumption of college students in West Bengal.
Keywords:
Social Media, Young adults, Dietary habits, College student
Cite Article:
"The Impact of Social Media on the Dietary Habits of College Students in West Bengal", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.a505-a511, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603064.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator