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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23417
Article Published : 9054
Total Authors : 24024
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| Paper Title: | Visual Narratives of India: Integrating Indian Knowledge Systems in Communication Design |
| Authors Name: | Vikrant Ukandrao Raut |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_210851
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| Published Paper Id: | IJRTI2603175 |
| Published In: | Volume 11 Issue 3, March-2026 |
| DOI: | |
| Abstract: | Visual stories rooted in IKS, such as folk arts and symbolic motifs, connect ancient knowledge to modern communication design. Using patterns such as Madhubani and Warli helps designers create content that feels culturally relevant and supports inclusivity and identity. A key case study that exemplifies this integration is the collaboration between student designers and Patta Chitra artisans in Odisha for a branding project. In this project, design students partnered with local artists to develop sustainable packaging for regional handloom products, incorporating authentic Patta Chitra motifs and narratives directly into the visual identity. The process involved workshops hosted by artisans, hands-on motif adaptation, and iterative feedback sessions that ensured both cultural fidelity and contemporary appeal. This collaboration not only enriched the students’ understanding of the traditional significance behind each motif but also resulted in packaging that effectively communicated regional identity and supported local artisans economically. Such case studies illustrate how integrating IKS into design education equips future professionals to apply traditional motifs in current commercial contexts while fostering cultural awareness and ethical practice. |
| Keywords: | Visual Narratives, Indian Knowledge Systems (IKS), Communication Design, Cultural Heritage, Folk Arts, Motifs, Inclusivity, Storytelling, Ethics, Design Education, Madhubani, Warli, Patta Chitra, Collaboration, Sustainable Design, Cultural Appropriation, Traditional Significance, Interactive Workshops, Regional Identity, National Education Policy 2020 |
| Cite Article: | "Visual Narratives of India: Integrating Indian Knowledge Systems in Communication Design", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.b631-b634, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603175.pdf |
| Downloads: | 00090 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2603175
Registration ID:210851
Published In: Volume 11 Issue 3, March-2026
DOI (Digital Object Identifier):
Page No: b631-b634 Country: Pune, Maharashtra, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2603175 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2603175 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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