 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: March 2026
Volume 11 | Issue 3
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21604
Article Published : 8531
Total Authors : 22438
Total Reviewer : 805
Total Countries : 159
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Impact of social media marketing in boosting sales of small businesses |
| Authors Name: | Shariq quraishi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_201671
|
| Published Paper Id: | IJRTI2503176 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | Purpose: This study explores the impact of social media marketing (SMM) on the sales and profitability of small businesses. It aims to provide practical insights into how small business owners can maximize their social media efforts by identifying key strategies, challenges, and emerging trends. Methodology: This sectoral research is descriptive and exploratory in nature. A questionnaire survey was conducted among customers via social platforms for data collection. Around 200 people were approached to get the questionnaire filled but only 171 responses were achieved. Secondary sources such as research papers published in reputed peer reviewed journals were sourced to review the literature. Finding: The study reveals that social media marketing significantly enhances brand visibility, customer engagement, and sales conversions for small businesses. Platforms like Instagram and Facebook were found to be the most effective in driving sales. Despite challenges such as algorithm changes and content creation difficulties, businesses that adopt a strategic social media approach experience higher growth and improved market presence. Research limitation: The study is limited by its sample size, focusing primarily on consumer-facing small businesses. Additionally, the cross-sectional nature of the research may not capture long-term trends in social media marketing. Future studies could explore industry-specific social media strategies and the impact of newer platforms like LinkedIn. Originality: This study offers a unique viewpoint using statistical analysis to investigate the precise ways in which social media marketing impacts the profitability of small businesses. In addition, the study incorporates current market insights and expert comments, which provide small firms with fresh approaches and best practices in a quickly changing digital environment. |
| Keywords: | Social Media Marketing (SMM), Small Business Success , Brand Visibility, Consumer Engagement ,Conversion Rates, Digital Marketing Strategy, Social Media Platforms, Instagram, Facebook, Twitter ,Sales Growth |
| Cite Article: | "Impact of social media marketing in boosting sales of small businesses", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b508-b515, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503176.pdf |
| Downloads: | 000636 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2503176
Registration ID:201671
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b508-b515 Country: Varanasi, Uttar pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503176 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503176 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||