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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Issue Published : 118

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Paper Title: CUSTOMER RELATIONSHIP MANAGEMENT
Authors Name: R.RAM KUMAR , S.Raja sankar
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IJRTI_170379
Published Paper Id: IJRTI1706066
Published In: Volume 2 Issue 6, June-2017
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Abstract: Customer Relationship Management is a combination of people process and technology that seeks to provide understanding of customers needs, to support a business and to build long term relationship with customers. Successful utilization of the integrated technology requires appropriate business process and organizational culture to adequately address human behavioural elements. Because it is not simply a technology solution success in CRM business revolves largely around people. In order to build a clearer understanding of the content and role of the people driven processes of customer relationship management this study analyze the literature of on CRM processes and people dependencies and forms propositions about need for people driven processes in CRM. It emphasizes the responsibility of executives and operational staff in critical decisions and using intimate communications to conduct relationship management with their customers.
Keywords: 1 It is essential for the sales reprentatives to understand the needs, interest as well as budget of the customers. Don’t suggetanything which would burn a hole in their pockets.
Cite Article: "CUSTOMER RELATIONSHIP MANAGEMENT", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 6, page no.361 - 364, June-2017, Available :http://www.ijrti.org/papers/IJRTI1706066.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI1706066
Registration ID:170379
Published In: Volume 2 Issue 6, June-2017
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Page No: 361 - 364
Country: THENI, tamil nadu, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1706066
Published Paper PDF: https://www.ijrti.org/papers/IJRTI1706066
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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