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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19442
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 144
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| Paper Title: | Driving Consumer Engagement on Social Media with the help of Meme Marketing by OTT Platform |
| Authors Name: | Raja Ji Pandey , Shalini, Sneha Chand , Muskaan Kansal |
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| Author Reg. ID: |
IJRTI_181424
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| Published Paper Id: | IJRTI2103016 |
| Published In: | Volume 6 Issue 3, March-2021 |
| DOI: | |
| Abstract: | Indian audiences have always been emotionally engaged with the artists on the television. On Instagram, this study analyses the most engaging types of content. Instagram content posted by two OTT brands, Netflix, and Amazon Prime Videos, will be analysed to recognize, and evaluate digital customer interaction. The article aims to review the literature to understand consumer engagement via content marketing by OTT platform. |
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| Cite Article: | "Driving Consumer Engagement on Social Media with the help of Meme Marketing by OTT Platform ", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.6, Issue 3, page no.74 - 77, March-2021, Available :http://www.ijrti.org/papers/IJRTI2103016.pdf |
| Downloads: | 000205151 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2103016
Registration ID:181424
Published In: Volume 6 Issue 3, March-2021
DOI (Digital Object Identifier):
Page No: 74 - 77 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2103016 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2103016 |
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ISSN Details
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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