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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Customer Behaviour in Shopping Malls - A Study in Bardhaman District (Purba and Paschim)
Authors Name: Sri Debsena Garai
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IJRTI_182153
Published Paper Id: IJRTI2205109
Published In: Volume 7 Issue 5, May-2022
DOI:
Abstract: The growth of India’s sorted out retail industry has transformed the shopping behaviour of the India customers. Shopping today is significantly more than simply buying-it is a matter itself. Consumers have altered motivations to visit the shopping malls. Shopping in malls has turned into a noteworthy leisure action. Shopping Malls are replacing local stores all over India. The Indian consumer seems to be undergoing an alteration in terms of behaviour, buying intentions, interests, approaches, beliefs and ethics when he or she is making a move from local stores towards shopping malls. India’s retail infrastructure is gradually enduring a change with many hi-fi Shopping Malls being made and functioning in various cities. Shopping malls have seen remarkable growth in India during the past few decades. In this context it assumes connotation to study the buying behaviour of consumers, particularly with changes taking place in India’s marketing position. The scope of this research is to assess the overall customer happiness, response of customers with respect to the accessibility and quality of products and services offered at shopping malls and the comfort level of the respondents towards shopping in the shopping malls. Factors influencing the customer to shop in the shopping malls, such as socioeconomic profiles, income, frequency of visit, period of relationship between the respondents and shopping malls, purpose of visit, occasion to visit shopping malls are some of the aspects studied in the present study. This paper scrutinizes the pull factors of shopping malls from the shoppers’ perspective based on the survey of shoppers of Burdwan, Durgapur and Asansol. This paper proposes to study the shopping mall attractiveness wherein the attempt is to study the behaviour and attitude of the shoppers towards malls.
Keywords: Shopping mall, consumer, behaviour, growth, happiness.
Cite Article: "Customer Behaviour in Shopping Malls - A Study in Bardhaman District (Purba and Paschim)", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 5, page no.638 - 644, May-2022, Available :http://www.ijrti.org/papers/IJRTI2205109.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2205109
Registration ID:182153
Published In: Volume 7 Issue 5, May-2022
DOI (Digital Object Identifier):
Page No: 638 - 644
Country: Purba Bardhaman, West Bengal, India
Research Area: Social Science and Humanities 
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2205109
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2205109
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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