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In the tourism and hospitality industry, studies based on internet textual data are progressively being used
to get better consumer insights. Using content analysis of Google and Facebook reviews and matching them
to SERVQUAL dimensions' positive and negative qualities. The study investigates the impact of service
quality in restaurants in Bacoor, Cavite, and finds that no matter how appealing the restaurant Kainan sa
Balsa is, it continues to earn negative feedback from customers. Findings have significant ramifications.
One of the most basic needs of any human being is access to food. While there are many aspects of food
safety and quality that can be regulated, governments must choose which ones to standardize. The
respondents said that the place is well-known for its excellent food and service. Assurement of staff abilities
and communication with customers is the second. There are many satisfied customers that enjoy the cuisine
and service at this establishment. Place and atmosphere are the third category. According to the results, the
restaurant has a wonderful atmosphere. Fourth, the ability to feel compassion. Servers are described as nice
and helpful in this section of the experience by respondents. The fifth quality to look for is responsiveness
or speed. Some customers thought the restaurant had quick service, while others thought it was inexpensive
but offered delayed service.
Keywords:
Online reviews, Service quality, restaurants, SERVQUAL
Cite Article:
"Service Quality of Kainan sa Balsa in Bacoor,Cavite", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.1442 - 1467, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206216.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator