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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21514
Article Published : 8514
Total Authors : 22401
Total Reviewer : 805
Total Countries : 158
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Published Paper Details
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| Paper Title: | Copywriting Training for Micro, Small and Medium Enterprises in Samarinda City to Improve Business Branding |
| Authors Name: | Faldi , Hasyrul Hamzah , Chaerul Fadly Mochtar Luthfi M , Bambang Setiaji , Suwoko |
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| Author Reg. ID: |
IJRTI_184948
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| Published Paper Id: | IJRTI2212095 |
| Published In: | Volume 7 Issue 12, December-2022 |
| DOI: | |
| Abstract: | Samarinda, the Capital of East Kalimantan Province, has experienced significant developments, especially in the economic sector. The story of the city of Samarinda is strongly influenced by nature tourism, culture, food, and the preservation of the city's history, which can drive the city's economy. This activity is carried out using a workshop method in the form of material delivery, discussion, simulations, and practice of writing advertising language. The training was attended by business actors consisting of students from the Muhammadiyah University of East Kalimantan and the general public who have businesses, where various types of business models have been developed consisting of food, souvenirs, and service business models. Based on the questionnaire analysis, most business actors can understand the application of copywriting theory and practice. It can be seen where almost more than 50% indicate that business actors can participate and understand the value of being digital talent by using copywriting to apply information and increase creativity. |
| Keywords: | SME, Copywriting, Samarinda, Enterpreuner |
| Cite Article: | "Copywriting Training for Micro, Small and Medium Enterprises in Samarinda City to Improve Business Branding ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 12, page no.622 - 625, December-2022, Available :http://www.ijrti.org/papers/IJRTI2212095.pdf |
| Downloads: | 000205261 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2212095
Registration ID:184948
Published In: Volume 7 Issue 12, December-2022
DOI (Digital Object Identifier):
Page No: 622 - 625 Country: Samarinda, Kalimantan Timur, Indonesia Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2212095 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2212095 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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