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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | Art on Wheels, Art in Marketing: Decoding Hyundai`s Creative Edge |
| Authors Name: | L Shanmukha sai Srivalli , Ganesh Charita Naga Abhinaya |
| Download E-Certificate: | Download |
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IJRTI_187680
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| Published Paper Id: | IJRTI2307101 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | Abstract: Hyundai, a renowned global automotive manufacturer, has achieved remarkable success through its innovative and multifaceted marketing strategies. This abstract explores the key elements of Hyundai's marketing approach, shedding light on how the company has risen to prominence in the competitive automotive industry. Hyundai's marketing strategy revolves around a customer-centric approach, focusing on understanding and meeting the diverse needs and aspirations of consumers. The company has consistently emphasized the value proposition of its vehicles, highlighting their advanced features, design aesthetics, and exceptional performance while maintaining competitive pricing. Digital transformation has played a pivotal role in Hyundai's marketing success. Leveraging cutting-edge technologies and digital platforms, the company has effectively engaged with its target audience, creating a strong online presence and interacting directly with customers through social media, interactive websites, and personalized marketing campaigns. Additionally, Hyundai has skillfully employed strategic partnerships and sponsorships to enhance brand visibility and association with various events, sports leagues, and cultural initiatives. These collaborations have helped Hyundai reach wider audiences and reinforce its image as an innovative and socially responsible brand. Moreover, sustainability and eco-friendliness have become integral aspects of Hyundai's marketing strategy. The company has actively promoted its eco-friendly vehicles, tapping into the growing demand for environmentally conscious transportation options. Through various green initiatives and eco-marketing efforts, Hyundai has showcased its commitment to a greener future. Furthermore, Hyundai's customer retention strategies have been instrumental in fostering brand loyalty and advocacy. By providing excellent after-sales services, offering comprehensive warranties, and fostering a sense of community among Hyundai owners, the company has built enduring relationships with its customers. In conclusion, Hyundai's marketing strategy combines innovation, customer-centricity, digital prowess, strategic partnerships, and environmental consciousness. These multifaceted efforts have propelled the company to stand out in a fiercely competitive automotive landscape, establishing Hyundai as a global brand known for its reliability, performance, and unwavering commitment to meeting the evolving demands of consumers. |
| Keywords: | Hyundai, marketing strategy |
| Cite Article: | "Art on Wheels, Art in Marketing: Decoding Hyundai`s Creative Edge ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.8, Issue 7, page no.691 - 709, July-2023, Available :http://www.ijrti.org/papers/IJRTI2307101.pdf |
| Downloads: | 000205495 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2307101
Registration ID:187680
Published In: Volume 8 Issue 7, July-2023
DOI (Digital Object Identifier):
Page No: 691 - 709 Country: Kurnool, Andhra Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2307101 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2307101 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
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