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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Barbie and Intellectual Property: A Closer Look at the Iconic Doll`s Protection
Authors Name: Ridhi Jindal
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IJRTI_187857
Published Paper Id: IJRTI2308040
Published In: Volume 8 Issue 8, August-2023
DOI:
Abstract: The Barbie doll, introduced by Mattel in 1959, has become an iconic figure in popular culture, transcending generations and borders. However, with its immense popularity also comes the challenge of protecting its intellectual property. This research paper delves into the intricate web of intellectual property rights that surround the Barbie doll, examining its history, the legal battles it has faced, and the strategies employed by Mattel to safeguard its brand. By analyzing the various dimensions of copyright, trademark, and design patent protection, this paper provides a comprehensive overview of how the Barbie doll's intellectual property has been upheld in the face of changing times and technological advancements.
Keywords: Barbie, intellectual property, protection, copyright, trademark, design patent.
Cite Article: "Barbie and Intellectual Property: A Closer Look at the Iconic Doll`s Protection", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 8, page no.234 - 235, August-2023, Available :http://www.ijrti.org/papers/IJRTI2308040.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2308040
Registration ID:187857
Published In: Volume 8 Issue 8, August-2023
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Page No: 234 - 235
Country: NABHA/PATIALA, PUNJAB, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2308040
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2308040
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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