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Today there is development in technology because of which there is development in the use of digital marketing like social media marketing, search engine marketing, email marketing and many others. The purpose of this research is to identify the effectiveness of digital marketing in todays scenario and it also covers the pros and cons of digital marketing. This research was done on the bases of both primary data ( structured questioner) and secondary data ( literature review).
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Cite Article:
"Digital Marketing In Today`s Scenario", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 5, page no.421 - 428, May-2024, Available :http://www.ijrti.org/papers/IJRTI2405062.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator