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The rise of e-commerce has created new opportunities for women entrepreneurs worldwide, offering flexible platforms that address barriers like mobility, financial constraints, and access to traditional markets. This study examines the role of e-commerce in promoting women’s entrepreneurship and its impact on their financial independence, economic stability, and social empowerment. Utilizing a mixed-methods approach, data was collected through surveys and interviews with women entrepreneurs from diverse industries, including fashion, handicrafts, and digital products. The findings reveal that e-commerce enables women to establish and grow businesses with lower startup costs, greater flexibility, and access to national and international markets.
However, the research also highlights persistent challenges such as digital illiteracy, competitive market dynamics, and limited access to financial and technical resources. These barriers often hinder women, particularly in rural and semi-urban areas, from fully leveraging the potential of e-commerce platforms. The paper concludes with actionable recommendations to address these challenges, including targeted training programs, government incentives, and improved access to technology. By emphasizing the transformative role of e-commerce, this study contributes to the broader discourse on women’s empowerment and sustainable economic development.
"The Role of E-Commerce in Promoting Women`s Entrepreneurship", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 2, page no.a673-a682, February-2025, Available :http://www.ijrti.org/papers/IJRTI2502070.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator