Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Indian handicrafts are a vital part of cultural heritage and the economy, employing over 7 million artisans and contributing significantly to GDP and exports (Ministry of Textiles, 2022). However, the industry faces challenges like exploitation by middlemen, lack of branding, limited digital access, and rising production costs (Handicraft Export Promotion Council, 2023). This paper examines the sector's current state, economic impact, and challenges, exploring technological solutions like e-commerce, blockchain, and AI. It also includes case studies and a comparative analysis with global competitors to identify best practices. A strategic roadmap is proposed to enhance visibility, profitability, and market access for financial sustainability and preservation of traditional crafts.
Keywords:
Indian Handicrafts, E-Commerce, Digital Transformation, Artisans, Market Access, Branding, Cultural Heritage, Sustainable Development, Government Policies, Blockchain in Handicrafts
Cite Article:
"Transcending India’s Traditional Market Barriers: AI & E-Commerce as Catalysts for Heritage Sector Expansion", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 2, page no.a944-a947, February-2025, Available :http://www.ijrti.org/papers/IJRTI2502097.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator