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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 10

Issue Published : 107

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Paper Title: Artificial Intelligence in Marketing Automation in Content Marketing
Authors Name: Jyoti Priya
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IJRTI_200951
Published Paper Id: IJRTI2502107
Published In: Volume 10 Issue 2, February-2025
DOI:
Abstract: The integration of Artificial Intelligence (AI) in marketing automation has revolutionized content marketing by enhancing personalization, predictive analytics, and automation. This study explores AI’s role in optimizing content strategies, improving consumer engagement, and streamlining marketing workflows. AI-driven personalization enables businesses to deliver tailored content at scale, fostering brand loyalty. Predictive analytics assists in anticipating consumer behavior, allowing marketers to make data-driven decisions. Additionally, AI automates repetitive tasks such as content creation, social media management, and customer interactions through chatbots, increasing efficiency and engagement. However, ethical concerns such as data privacy, algorithmic bias, and transparency must be addressed for responsible AI implementation. This research highlights AI’s transformative impact on content marketing, examines industry-specific applications, and discusses the challenges marketers face in integrating AI into their strategies. The findings emphasize AI’s potential to enhance marketing effectiveness while underscoring the need for ethical and strategic considerations in its adoption.
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Cite Article: "Artificial Intelligence in Marketing Automation in Content Marketing", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 2, page no.b48-b60, February-2025, Available :http://www.ijrti.org/papers/IJRTI2502107.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2502107
Registration ID:200951
Published In: Volume 10 Issue 2, February-2025
DOI (Digital Object Identifier):
Page No: b48-b60
Country: Bengaluru, Karnataka, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2502107
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2502107
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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