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This study examines consumer satisfaction with ASUS and HP laptops, comparing the two brands based on factors such as performance, build quality, price, battery life, and customer service. The research aims to identify key elements influencing consumer preferences and satisfaction levels through a survey of 137 respondents. Data was collected using both primary (questionnaire-based) and secondary (industry reports, literature) sources.
Findings suggest that ASUS is preferred for affordability, gaming performance, and innovation, while HP is favored for durability, reliability, and superior after-sales service. The study highlights areas for improvement, including enhanced battery life and customer support for ASUS and more competitive pricing for HP. Insights from this research can help both brands refine their products and services to meet consumer expectations effectively.
Keywords:
ASUS LAPTOPS, HP LAPTOPS.LAPTOPS,
Cite Article:
"A STUDY ON CONSUMER SATISFACTION TOWARDS ASUS LAPTOPS vs HP LAPTOPS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b87-b91, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503112.pdf
Downloads:
000563
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator