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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: A STUDY ON CUSTOMERS SATISFACTION TOWARDS PRIVATE BANKS WITH REFERENCE TO COIMBATORE CITY
Authors Name: Dr. D. SENTHILNATHAN , JEEVA SRIDHARAN M
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IJRTI_201514
Published Paper Id: IJRTI2503146
Published In: Volume 10 Issue 3, March-2025
DOI:
Abstract: This study aims to examine customer satisfaction towards private banks in Coimbatore city, with a focus on evaluating key factors influencing service quality and customer relationships. The research investigates the level of satisfaction experienced by customers, particularly regarding the quality of services provided by private banks. Furthermore, the study assesses the impact of service quality on the overall customer-bank relationship, identifying how various aspects of banking services affect customer perceptions and loyalty. Another key objective is to explore the communication strategies employed by private banks to interact with their customers, analyzing the effectiveness of these methods in fostering strong customer connections. The findings of this study will offer insights for private banks to enhance their service delivery and customer engagement strategies, thereby contributing to improved customer satisfaction and long-term loyalty.
Keywords: Customer Satisfaction – Private Banks – Customer Relationship – Coimbatore
Cite Article: "A STUDY ON CUSTOMERS SATISFACTION TOWARDS PRIVATE BANKS WITH REFERENCE TO COIMBATORE CITY", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b338-b341, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503146.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2503146
Registration ID:201514
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b338-b341
Country: Coimbatore, Tamil Nadu, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503146
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503146
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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