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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21604
Article Published : 8531
Total Authors : 22438
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| Paper Title: | Market Strategies for Fitness Trackers: A Comparative Study on Fitness Watches |
| Authors Name: | singh lalit bijendrapal , shubham prajapati |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_201589
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| Published Paper Id: | IJRTI2503156 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | By offering instantaneous information on exercise, cardiac function, and other health parameters, fitness trackers have positively transformed the health and wellness market. With so many brands fighting for market share, fitness trackers are a highly competitive sector where marketing strategies are critical for success. This report examines the market strategies of the most renowned brands concentrating on their marketing activities, demographic segments, technological advancements, and techniques of customer relations. The analysis outlines effective branding and pricing, distribution channels, as well as prospects for development of the industry of fitness trackers. |
| Keywords: | Fitness Trackers, Market Strategies, Smartwatches, Consumer Behaviour, Branding, Technological Innovations, Health Wearables |
| Cite Article: | "Market Strategies for Fitness Trackers: A Comparative Study on Fitness Watches ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b386-b396, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503156.pdf |
| Downloads: | 000478 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2503156
Registration ID:201589
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b386-b396 Country: vadodara, gujarat, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503156 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503156 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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